emotional appeal
“Ways that authors appeal to an audience's emotions, values, and beliefs by arousing specific feelings - for example, compassion, pity, sympathy, anger, fear.” (Everyone's An Author with Readings 993)
see pathos
“Ways that authors appeal to an audience's emotions, values, and beliefs by arousing specific feelings - for example, compassion, pity, sympathy, anger, fear.” (Everyone's An Author with Readings 993)
see pathos